General
| Brand | Reach |
| Model | Allure |
| Price in Kenya | ksh 4,329 |
| Release date | April 2016 |
| Form factor | Bar |
| Dimensions (mm) | 157.50 x 78.30 x 7.90 |
| Weight (g) | 169.20 |
| Battery capacity (mAh) | 2600 |
| Removable battery | Yes |
| Colours | Silver, Pink, Golden, Grey |
| SAR value | 0.25 |
Display
| Screen size (inches) | 5.50 |
| Touchscreen | Yes |
| Resolution | 540×960 pixels |
Hardware
| Processor | 1.3GHz quad-core |
| Processor make | MediaTek MT6580 |
| RAM | 1GB |
| Internal storage | 8GB |
| Expandable storage | Yes |
| Expandable storage type | microSD |
| Expandable storage up to (GB) | 32 |
Camera
| Rear camera | 10-megapixel |
| Rear flash | Yes |
| Front camera | 5-megapixel |
| Front flash | No |
Software
| Operating system | Android 5.1 |
Connectivity
| Wi-Fi | Yes |
| Wi-Fi standards supported | 802.11 b/g/n |
| GPS | Yes |
| Bluetooth | Yes, v 4.00 |
| NFC | No |
| Infrared | No |
| USB OTG | No |
| Headphones | 3.5mm |
| FM | Yes |
| Number of SIMs | 2 |
| Wi-Fi Direct | No |
| Mobile High-Definition Link (MHL) | No |
| SIM 1 | |
| SIM Type | Micro-SIM |
| GSM/CDMA | GSM |
| 3G | Yes |
| 4G/ LTE | No |
| Supports 4G in India (Band 40) | No |
| SIM 2 | |
| SIM Type | Micro-SIM |
| GSM/CDMA | GSM |
| 3G | Yes |
| 4G/ LTE | No |
| Supports 4G in India (Band 40) | No |
Sensors
| Compass/ Magnetometer | No |
| Proximity sensor | Yes |
| Accelerometer | Yes |
| Ambient light sensor | Yes |
| Gyroscope | No |
| Barometer | No |
| Temperature sensor | No |
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